Hyperlocal delivery is a marketplace model where an intermediary connects offline businesses such as small retailers, grocery shops, and restaurants to customers.
This model helps retailers deliver their products in the small geographical area (hyperlocal) where they are based. With new technology, some hyperlocal deliveries are made within half an hour of a customer placing an order.
Companies such as Dunzo not only connect retailers and outlets to customers but also customer to customer. You can have anything delivered to a friend in your city within a short period via Dunzo.
- 1 The rise of hyperlocal deliveries
- 2 Get the best App for managing your retail shop
- 3 Benefits of hyperlocal deliveries for retailers
- 4 Conclusion
The rise of hyperlocal deliveries
We are in the 21st century. People are living a fast life. They want everything from grocery to clothes delivered to them. One needs a lot of time to go out and buy things. With that in mind, everyone started incorporating hyperlocal deliveries in their business model.
E-commerce companies, food delivery apps, courier companies, everyone started their hyperlocal delivery operations.
When the pandemic hit, the popularity of hyperlocal deliveries skyrocketed. Getting out in a pandemic poses a health risk. Most people are not willing to take that risk. However, people need essentials to survive. At a time like this, technology came to our rescue.
More and more people took to apps that offered hyperlocal deliveries. People started ordering everything online. Small grocery shops, food outlets, and retailers are the backbone of a country like ours.
They have an unparalleled supply chain that proved to be resilient even in a pandemic. It was essential for them to have an online presence.
Enter Dunzo. It connected consumers with these businesses. Additionally, people couldn’t go out and meet friends during the lockdown. But, they could help one another by sending things via Dunzo.
Hyperlocal deliveries also enabled medicine stores to deliver much-needed medication to people. Generally, people who need medications regularly have a weaker immune system. COVID can prove deadly for them.
As such, hyperlocal delivery apps like 1mg and Dunzo stepped up and helped people get their meds on time.
Benefits of hyperlocal deliveries for retailers
1. Negating the impact of e-commerce players
The pandemic threatened to destroy the livelihoods of small businesses turned out to be a blessing in disguise. With the help of delivery partners, local shops competed with the big names. Those who adapted to the new reality did not merely survive but thrive.
The pandemic made retailers gain early movers’ advantage. If it weren’t for the pandemic, they would not have adopted the new technology. It would have been too late for them.
2. Pandemic: A blessing in disguise
There has been tension in the retailing space ever since people started using e-commerce platforms. But now, local shops can offer their services online with the help of hyperlocal delivery partners. They can quickly deliver products to customers at any hour.
The convenience of getting their food, grocery, and medicines at their doorstep provides the incentive for customers to order from local stores.
3. Little to no investment required
The best thing about hyperlocal deliveries is that retailers do not need to spend money to start operations. Usually, hyperlocal delivery partners like Dunzo charge a little commission on every order. With more customers, the volume of goods moved by local shops increases.
They start getting the advantage of economies of scale. Thus, the commission charged by delivery partners gets neutralized.
4. Customers prefer to shop online
No one has the time to shop offline for everything they want. With the click of a button, they can order anything online. It would arrive at their doorstep without any charge. People prefer to shop online because of how convenient it is. Retailers could not compete with customer preference.
On the other hand, local retailers had strong supply chains and excellent products that needed to be moved. Hyperlocal delivery apps helped both these parties connect for mutual benefit.
5. Vocal for Local
During the lockdown, our PM delivered a speech asking Indians to get vocal in support for locals after the pandemic wreaked havoc on our economies. At times like this, citizens needed to start supporting local retailers, grocery shops, and food outlets.
However, with the pandemic still destroying lives, people could not afford to go out and shop locally. Hyperlocal Delivery apps provided a platform for people to go vocal for local. Because of this, the popularity of hyperlocal deliveries has soared.
Hyperlocal deliveries have changed how businesses function in our country. If you want to take advantage of local deliveries but are not sure where to start, Zadinga is here to help.
Zadinga is an app that converts your mobile phone into a powerful shop management system. It helps you create your online shop within minutes. You Create your online shop, easily upload stock from your physical store to your online shop and marketplaces to start selling online.
To help you further, Zadinga has partnered with Dunzo to help you deliver products to your customers’ door. All these features and much more will help you manage your shop efficiently.