Common Types Of Customers In Retail Business You must Know

An exciting part of running your shop is meeting different kinds of people every day. Since every customer is an opportunity, let’s find out how to track customers by identifying common types and how you can sell to them.

Most shoppers fall under this group. They are well aware of prices, products, offers and reviews of items they wish to purchase. 

An intelligent and well-informed customer is always looking for the right price and products with value.

Through Zadinga’s one-stop shop management app, you can help ensure customers are buying from your store by providing information to them in a way they expect.

Showrooming is a new term in the retail industry where customers or shoppers look around in an offline shop but buy online due to low price. 

Zadinga’s unique shop management app enables you to cater to shoppers who are using different modes of shopping like online, offline, and showrooming.

With trusted hyperlocal delivery partners in your area, you can cater to showrooming customers through home delivery of your products.

These customers focus on saving money rather than buying a specific brand. They bargain on cost and insist on having it at a low price. To help them find value, you can point out promotional offers or deals to invite them to make a purchase.

You can also offer flat discounts if they decide to spend a specific amount. Keep such customers informed about the various promos and offers that are running in your store.

These shoppers may not intend to purchase anything specific but may enter your retail store set up simply to look around. Perhaps, a product or item may have caught their attention or they may be looking to spend time without wanting to buy. 

Since these shoppers are interested in a browsing experience, do not push them to make a purchase.

Welcome them warmly and mention current deals you may be running. You can let them know that if they require help, they can approach you and ask questions.

These are customers who know what they want to purchase. Their main aim is to buy what is required and move out of your store. Making these customers feel important will give them a positive shopping experience. 

Provide accurate details of your shop on important review sites and stay active on your social media channels to interest customers in this category. If you don’t have an online shop, check out how to set up a retail store online with Zadinga.

These shoppers are friendly and love to talk. When you manage your entire store in one place through the Zadinga retail store app, you can continue to engage with them freely without worrying about shop operations.

Besides, you can encourage them to purchase and spread the word around about your store as you talk to them.

Some customers can be challenging to handle. Their anger could be due to product or service complaint from your store. It is essential to look into their complaints and take care of the issue. 

Pacify the customer and find out how the issue arose. If it means replacing the product, you can instantly check if the stock is available on your Zadinga online app to make a replacement instantly.

These are customers who visit your store often. To reward such customers, you can create a loyalty programme and encourage them to join the offer. You can make a note to present them with giveaways and personalised discounts to make them feel special.

If you want to know how to set up and run a retail store with ease, choose Zadinga today and see how to open up a store online and manage your shop in just a few clicks. 

Zadinga can organise your stock conveniently by allowing you to scan the barcode and add items to your detailed inventory. It recognises objects from a vast product database in a matter of seconds. Enjoy all this and more by downloading the Zadinga app. 

Let Zadinga show you how to transform your smartphone into an instant shop-management system today. Contact us to know more.